Mision & Vision

EDUCAN is the most successful european company in the markets for dog training, behavior modification and training trainers. However, this would be valueless if it had not been achieved in the right way.

EDUCAN has reached this privileged position thank to its R&D&I effortsdeveloping innovative protocols both for training and modifying behavior. Such protocols are founded on and take advantage of up to date scientific knowledge about how dogs and other species learn, feel, and relate with their conspecifics.

We believe in originality, sustained effort, implication and honesty as the foundations of the professional exercise of any activity. Thus EDUCAN is a firm that DOES NOT exploit its workers, DOES NOT play around and DOES NOT cheat.

How we see things

What makes EDUCAN stand out?

A company should generate wealth. Hence its objective cannot only consist of seeking economic profits at any rate. Corporations should create value, in the sense of improving social wealth by creating more resources than they destroy in the course of their activity. This rule becomes imperative if a sustainable and ethical social functioning is to be achieved.

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Working professionally with dogs

The training and behavior management of dogs are first aid services to ensure the quality of life and welfare of our four legged companions. This social needs requires actual professionals because without them nobody would be able to invest the time and resources necessary to sort out the most complex and difficult cases, which are precisely those that require more assistance

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What is our definition of “making a good business”?

At EDUCAN we only think that a business is good if all the participants are better off. When benefits are gained at the expense of one of the parties involved, it is an abuse, speculation and cheating rather than a good business. We are not at all interested.

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We think that competition is good, they give us the incentive to roll up our sleeves and stay up to date on the latest research available, with regard to the design of new services and to price competition so that the latter continue being appealing for customers. Healthy competition prevents competitors from becoming idle thus giving rise to a marketplace which is both dynamic and effective

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Our trajectory

In 1991 a small group of trainers considered that it was necessary to change the traditional way of training and so we started out to share our concerns working together to find alternatives that could answer the need to integrate dogs healthily and happily in their respective families.

As a result, in 1995, we became entrepreneurs and founded a firm that today is one of the technically finest companies all over the world, as well as the biggest and most important in this industry in Europe: EDUCAN.

Our team is a world pioneer in the development and implementation of the cognitive-emotional work. As a result of these efforts two books, “Adiestramiento canino cognitivo-emocional” and “Tu perro piensa y te quiere: entrenar perros no es como te lo habían contado” have been published so far.

We are also proud to have introduced assistance dogs to persons with disabilities in Spain. In this regard we have been the first Spanish dog training firm which has delivered dogs to various groups.

In this regard our work has been given recognition by ASPAYM (Association for Paraplegic People and People with Great Disabilities) where we have been official trainers. We have also cooperated with similar organizations like AEDEM (Association for People with Multiple Sclerosis in Madrid) or FAMMA (Federation of Associations of People with Physical Disabilities in the Madrid Region).

The results in sports tournaments also endorse our work. Numerous sportsmen and women have got into the Spanish and World championships in different disciplines like IPO or Agility.

No other training firm has a comparable record in so many disciplines and with such homogeneous results in all of its delegations.

Cooperation agreements

Given the excellent results of our R&D&I we are frequently called to cooperate with other important entities to launch major projects. Among them these are some of the most important cooperation agreements we have entered so far:

INCUAL: National Institute for the Recognition of Professional Qualifications
European Social Fund
Madrid Regional Government and Madrid Institute for Education (IMAF)
Regional Government of Andalucia
Vasc Country Government
Spanish Army
Investigation Police from Chile
Alcorcon local government
Many more local governments (Majadahonda, Leganés ...)
Universidad de Sevilla (Medical School)
Universidad Alfonso X el Sabio (School for Veterinary Medicine)
Universidad Autónoma de Madrid (Faculty of Psychology)
UNED and Universidad de Alcalá de Henares (School of Medicine and Faculty of Psychology)
Universidad de Jaén
Universidad central de Ecuador
Universidad San Francisco de Quito
Universidad de Granada (Faculty of Psychology)
Universidad de Zaragoza (School of Veterinary Medicine)
Universidad Internacional de Andalucía
Zoos Ibéricos
Semper Fides. Santiago de Chile.
Adiestramiento canino Cimarrón. Buenos Aires
Adiestramiento canino Caricias Caninas. Buenos Aires
Marketti events. Quito
Foundation Instituto San José
Foundation Joserra Uriarte
ADACEA, Association for Acquired Brain Damage
ANAVET, National Association of Veterinary Assistants
SAMU Foundation
San Pelayo Special Education School
Ruser geriatric
ADCA, Association for Acquired Brain Damage
Residencia López Barneo
Association for Animal Protection “El Refugio”
Association for Animal Protection “Todo Golden”
Association for Animal Protection “Nueva Vida”


EDUCAN Community

Social networks

If you like us and stay connected you will receive timely information about all the activities we schedule at our different venues and delegations. And, of course, you will also be able to give and read the feedback of all our customers.

It is as easy as it gets!

The green box

The Green Box is the blog written by our CEO, Carlos Alfonso López, who has authored the books "Adiestramiento Canino Cognitivo-Emocional" and "Tu perro piensa y te quiere. Entrenar perros no es como te lo habían contado".

In the Green Box Carlos periodically discusses the last trends in cognitive-emotional training, presents new proposals to streamline the functioning and profitability of dog training firms, and submits different ideas on how to apply basic scientific breakthroughs to training.


Dolphins, sea lions and other relatives

EDUCAN’s world leading position with regard to the design and implementation of cognitive-emotional animal training is not confined to dogs. We also work with dolphins, sea lions, parrots, prey birds, cats, horses and companion pigs.

In all our projects we have striven to improve the welfare of all these animals through training. We gave preference to quality of life over any other consideration such as the appeal of the trained behaviors. We simply teach animals those behaviors that help them to be happy.

Compared to traditional associative learning, training and behavior management based on the cognitive, emotional and social abilities require a more prolonged initial training phase. This stems from the need to adapt the working protocols to each of the species concerned. However, once this phase has been covered our training model enables us to assess and to streamline emotional states, to reduce distress levels and to improve coping skills in all individuals, as well as to assess and favor positive emotional states and to keep track of the emotional welfare of the learners in a reliable manner.

However, after carrying out these projects and gaining and developing an in-depth knowledge of the problem of multiple species, in EDUCAN we reach the firm conviction that no animal species should be kept in captivity, thereby making their chances of accessing happiness and full development worse. In these species, captivity may be permissible when we speak of recovery centers that give a space and an opportunity to animals that have been uprooted from their place of origin and have no possibility of reintegrating into their habitat.

So if you are a professional trainer working with any of the mentioned animals or with a different exotic species and you want to learn to exploit their cognitive, emotional and social abilities do not hesitate to contact us. It is the best for them.


Business opportunities

Opening an EDUCAN delegation

EDUCAN delegations are the sole and exclusive representatives within a designated area where they offer dog training and dog behavior management services. Opening a delegation is a safe and consistent business option to put your hands and your mind at work where your heart belongs.

It is much more than a franchising agreement, much more than dog training. Because success is learned.